French Social Content – how to start or improve your multi-lingual social media

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As anyone who manages social media content or communities in Canada, we’re all faced with a similar dilemma – how to create French social content that effectively speaks to your French audience? There are about 7.3 million of them in this country. I’ve seen brands approach it any number of ways, from translating their English content, to […]

Measuring Snapchat – how do you know if you’re successful?

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While Snapchat continues to grow in popularity and usage (it just passed Twitter in daily users), brands are starting to creep into the fray. Unlike Facebook, Instagram and Twitter where a content strategy is relatively straightforward, Snapchat isn’t quite as easy to approach. As we’ve previous talked about – from an organic content perspective Snapchat has its […]

Communications strategy – how to tell if you need one

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Everyone’s online in some capacity or another. It’s where we get our information, how we communicate, where we seek influence and where we research everything from products to politics. It offers infinite possibilities – but also can feel daunting when you’re trying to capture the attention of your audience. So how do you cut through […]