Everyone’s online in some capacity or another. It’s where we get our information, how we communicate, where we seek influence and where we research everything from products to politics. It offers infinite possibilities – but also can feel daunting when you’re trying to capture the attention of your audience. So how do you cut through all the noise and focus in on the people that really matter?
The simple answer is planning. A long term strategy forces you to focus on a purpose and an outcome for your communications. Whether that’s assigning a specific goal to your newsletter or outlining what your Facebook posts are going to look like for the next month, planning out a longer term strategy will deliver actual business results while keeping your audience engaged.
Here are 3 questions to ask yourself to find out if you’re in need of a communication strategy:
Are you currently communicating for the sake of it?
Have you asked yourself why you’re on Facebook or what the purpose of your newsletter is? So often we get wrapped up in filling these channels with content for the sake staying top of mind with our audience, but never really take the time or effort to ensure they deliver an objective or a goal. And unless your communications are returning business results they’re ultimately wasting your time and money.
Are you focusing more on reactive messages, instead of proactive ones?
It’s an easy trap to find yourself in – scrambling to get something posted to Facebook or Twitter, being ill prepared for important events are key dates. Or perhaps you’re taking up valuable time having to answer questions from your audience or clarify information – ultimately losing focus of your ultimate goal. There are simple tips and tactics to avoid getting caught in this trap.
Are you struggling to engage your audience with the content you’re delivering?
If you’re posting a lot of content with very little engagement or feedback from your audience than something’s not working. Time to reevaluate your approach and figure out
If you answered yes to any of the above, you’re almost certainly in need of some help in defining your communications strategy. That’s where we come in. Get in touch now and we can help shape and define exactly what you’ll need to do and say to excite your audience and shape your goals.