How small business owners can fall in love with their social media again

Posted on 2 CommentsPosted in Content, Strategy, Uncategorized

So you’re a small business owner. You’ve got a million things on your plate including finances and staffing, on top of just running the actual business itself. Plus you’re responsible for marketing and generating new leads as well!? It’s daunting. For many entrepreneurs staying on top of their own marketing can be a struggle. Even […]

French Social Content – how to start or improve your multi-lingual social media

Posted on Leave a commentPosted in Blog, Content

As anyone who manages social media content or communities in Canada, we’re all faced with a similar dilemma – how to create French social content that effectively speaks to your French audience? There are about 7.3 million of them in this country. I’ve seen brands approach it any number of ways, from translating their English content, to […]

The secret to avoiding boring and forgettable content

Posted on Leave a commentPosted in Content, Strategy, Uncategorized

I recently wrote about the benefits of evergreen content and how to be opportunistic with it, jumping into larger conversations as the happen. That said, for every success there’s a bunch of instances where it blew up in people’s faces. The results – when done poorly – can range from catastrophic to boring and neither of […]